"[Updated] In 2024, Craft Compelling FB Video Ads - Free Toolkit Included"
Craft Compelling FB Video Ads - Free Toolkit Included
How to Create Facebook Video Ads with FREE Video Creation Kit?
Shanoon Cox
Mar 27, 2024• Proven solutions
Video ad is one of the best way to go if you want to capture and keep your audience’s attention online these days on Facebook. The fact is, we’ve become a visual people, and something that engages us and makes us feel part of something is the quickest way to get a point across and be memorable.
If you have little to no experience with video ads, don’t feel stressed. We’re going to give you a quick tutorial on how to create video ads for FREE using the Facebook Video Creation Kit video ads maker . It’s quick, straightforward, and once you start, you won’t want to go back. Let’s dive in!
You may also like: Facebook Jail: 10 Secrets to Avoid Being Blocked / Get Out of It >>
How to Create Video Using the Facebook Video Creation Kit [step by step tutorial]
Wondershare Filmora is one of the best video editing software for making and editing social media videos sharing on YouTube, Facebook, or Instagram. It features lots of effects, transitions, templates and elements for creating video with fun. You can create videos in different aspect ratio such as 1:1, 9:16, 16:9, 4:3 or customize the aspect ratio as you like.
Well, although other social media platforms are gaining popularity, Facebook remains the top of the pops, and has over 1.5 billion daily users . Whatever your reason for needing a video ad, you can’t go wrong broadcasting it to this kind of audience.
The Facebook Video Creation Kit is an easy way to create video ads using your photos, texts and logos in Ads Manager. It’s aimed more towards mobile-friendly ads, and offers a stash of templates that are super easy to use.
The basics are quite easy to grasp, and you can come up with a decent video ad in just a few minutes by following the simple first steps.
Below is the detailed step by step tutorial about how to create video ads in Video Creation kit.
1. Open Ads Manager
You’ll need to start in Ads Manager , which is connected with your Facebook account and can be found on your home page in the left menu.
Click on the Ads tab, and the Create button to get started. You can’t miss it - it’s bright green! You’ll be asked if you want to choose Guided Creation or Quick Creation. Either way is pretty easy to do, and you can experiment with both when you begin to see which works best for you.
In the following part, I’ll show you the steps after clicking Select Guided Creation for detailed explanation.
At first, you’ll need to select campaign objective, which is what you would like to result from your video ad. Choosing the right one here can be tricky, but here’s a guide to help you out . Some possible marketing objectives to choose from include:
- Brand Awareness
- Reach
- Traffic
- Engagement
- Lead Generation
- Conversions
Depending on what exactly you want to achieve from your ad, you’ll select a particular objective. Each one aims to help you reach your goal - whether that’s video views, leading people to your website, or getting them to buy your product. Depending on the objective you choose, your pricing could be different.
You will also be promoted to specify an audience that you want your ad to target. You’ll have to select info such as location, age, and demographic. This is especially important if you work in a specific area or with specific people - this way, your ad won’t target anybody who has no chance of being a potential client. Once you’ve got that out the way, you can look at doing the actual creation work.
2. Choosing A Format
Once you’ve gone through the initial info, you need to choose a format for your ad. You have a few specific options to choose from:
- Carousel
- Single Image or Video
- Collection group for Fullscreen Mobile Experience
Note: if you’ve enabled the Dynamic Creative option under Conversion in Ad Set tab, you’ll see the Single Image or Video format option only, since the Dynamic Creative allows you to upload individual images and headlines and generate combination automatically. Here, we’ll choose Single Image or Video format to show the next steps. Once you’ve got the hang of it, you can experiment with the other two.
3. Adding Your Media & Elements
Go to the Media section and now you can upload up to 10 images or videos and Facebook Dynamic Creative will generate multiple combinations; or, you can create slideshow or use the Video Template to create a new video with the Video Creation Kit.
Add images to media
Once you’ve begun to create your vid, you’ll find a button under the Media tab. Click Add Image and a window will open for you to select images - you can choose from the images on your account, your particular Facebook page you’re creating the ad for, your Instagram, or upload stock images.
When adding images to media, remember to choose images that are the same size and orientation. This will make your life easier and your ad look more appealing!
Also, it would be helpful to check the image specs and video specs before uploading.
If you want a slideshow ad that will simply scroll through the media you’ve selected and that you can add some extra text and info onto, head a little further down the page to add your text and links and finish up by clicking Confirm.
If you want to create a video, the process is a little different, but not much more complicated.
4. Creating Your Video with Templates
If you choose use video ad template to create a video, you will see lot of different options for you to choose from. There are square and vertical templates, you don’t need to worry about it too much because you can take the Square template and the Video Creation Kit will make a Vertical video as well.
The template names are quite specific to what each one does, so you should have no problem choosing what would suit you:
- Promote a Product
- Drive Product Discovery
- Sell Multiple Products
- Show Product Benefits
- Spotlight an Image
- Showcase a Square Image
- Showcase a Horizontal Image
- Feature an Image
- Highlight an Image
- Present a Horizontal Image
- Frame an Image
Each template shows how many images you can use and the duration of the video. For example, for a show product benefits video, the video will be 15 seconds with 5 – 10 images. Once you’ve browsed through them and decided which is best for you, click on Customize at the bottom of the window.
5. Customizing Your Video Creation Kit Template
From here, you can upload your own images to fill the placeholders that the template will contain and customize the scenes. Simply click on each picture and choose +Select Image under the Background heading. Be aware that you can’t use the images they’ve put in as placeholders, no matter how much you may like them!
You can also add your own logo, and if you’re feeling inspired or want to convey a particular message, choose a sticker to put on your vid!
You can also add text on this screen and adjust the text color, font and positon based on your needs.
Once you click on Use Video, and it will start creating it for you in the background.
You’ll be sent back to the original page where you can add text and links, and once you click on Confirm, your video ad will be ready!
Tips & Tricks to Consider when creating video ads for Facebook
If you’ve never made a video ad using the Facebook Video Creation Kit before, there are some things that you should consider when creating your masterpiece:
- 85% of viewers keep the sound off in videos
- 47% of the value of a video ad is in the first three seconds
- The optimal length for videos are 15 seconds or shorter
Therefore, when creating your video, here are some things you should think about in order to make your ad as effective as possible:
- Focus on visuals, not sound
Use high-quality images (1280 x 720 pixels), and make sure they’re consistent in size and aspect ratio, or they will be automatically cropped. If you’re using video files, upload them in MOV or MP4 format.
If you are uploading music, make sure you are legally allowed to use it! You can select music in the Video Creator too.
- Get your point across ASAP
Don’t fill the first seconds of your video with fluff, because if someone isn’t engaged they’re going to miss the good stuff! Get your point across upfront, and make sure you grab the viewer’s attention from the start.
- Keep it short
Going over 15 seconds means that the amount of completed views is certainly going to be less. Pack as much as you can into 15 seconds. Remember - your viewer is likely to have many things vying for their attention - if you can hold onto it for 15 seconds, that’s success!
Bonus: Why you should place Video Ads on Facebook?
As we said before, Facebook has billions daily users, and here are just a few reasons to start using this as a platform to get your videos out there:
- Facebook is regarded as the most important network for marketers, beating LinkedIn by a whopping 46%
- Facebook video get, on average, over 8 billion daily views
- Viewers are 1.5 times more likely to watch video on smartphones than on a computer
- Video makes up just 3% of the content on Facebook, but has the highest engagement rate
No matter what your business, video is a tool you should be taking advantage of, and with stats like these, Facebook is a great place to start getting your video ads out there!
What Could You Use the Creation Kit For?
Whatever the purpose of your video, you’ll find the Facebook Video Creation Kit to be quite useful for you. You can create your ad using video footage, or simply add some photos for a slideshow effect.
This is great for promoting products and services, introducing new businesses or ideas, or simply sharing something cool that you’ve created with your friends. Not only does it showcase your photos or products, you’ll be able to add your own text, links, and info to promote your stuff exactly the way you want to!
Conclusion
If you aren’t busy creating your own video ad right now, you’re missing out! Facebook is a fantastic platform, and video is an amazing tool for reaching those millions of people online. If the stats haven’t convinced you, just give it a try - you should notice the difference in engagement immediately.
Video has become the go-to tool for advertising, and using the Facebook Video Creation Kit is a quick, easy, and quite fun way to put together something appealing and inviting, even if you know nothing about video editing. What are you waiting for? Head over to your Facebook page and try it out!
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Video ad is one of the best way to go if you want to capture and keep your audience’s attention online these days on Facebook. The fact is, we’ve become a visual people, and something that engages us and makes us feel part of something is the quickest way to get a point across and be memorable.
If you have little to no experience with video ads, don’t feel stressed. We’re going to give you a quick tutorial on how to create video ads for FREE using the Facebook Video Creation Kit video ads maker . It’s quick, straightforward, and once you start, you won’t want to go back. Let’s dive in!
You may also like: Facebook Jail: 10 Secrets to Avoid Being Blocked / Get Out of It >>
How to Create Video Using the Facebook Video Creation Kit [step by step tutorial]
Wondershare Filmora is one of the best video editing software for making and editing social media videos sharing on YouTube, Facebook, or Instagram. It features lots of effects, transitions, templates and elements for creating video with fun. You can create videos in different aspect ratio such as 1:1, 9:16, 16:9, 4:3 or customize the aspect ratio as you like.
Well, although other social media platforms are gaining popularity, Facebook remains the top of the pops, and has over 1.5 billion daily users . Whatever your reason for needing a video ad, you can’t go wrong broadcasting it to this kind of audience.
The Facebook Video Creation Kit is an easy way to create video ads using your photos, texts and logos in Ads Manager. It’s aimed more towards mobile-friendly ads, and offers a stash of templates that are super easy to use.
The basics are quite easy to grasp, and you can come up with a decent video ad in just a few minutes by following the simple first steps.
Below is the detailed step by step tutorial about how to create video ads in Video Creation kit.
1. Open Ads Manager
You’ll need to start in Ads Manager , which is connected with your Facebook account and can be found on your home page in the left menu.
Click on the Ads tab, and the Create button to get started. You can’t miss it - it’s bright green! You’ll be asked if you want to choose Guided Creation or Quick Creation. Either way is pretty easy to do, and you can experiment with both when you begin to see which works best for you.
In the following part, I’ll show you the steps after clicking Select Guided Creation for detailed explanation.
At first, you’ll need to select campaign objective, which is what you would like to result from your video ad. Choosing the right one here can be tricky, but here’s a guide to help you out . Some possible marketing objectives to choose from include:
- Brand Awareness
- Reach
- Traffic
- Engagement
- Lead Generation
- Conversions
Depending on what exactly you want to achieve from your ad, you’ll select a particular objective. Each one aims to help you reach your goal - whether that’s video views, leading people to your website, or getting them to buy your product. Depending on the objective you choose, your pricing could be different.
You will also be promoted to specify an audience that you want your ad to target. You’ll have to select info such as location, age, and demographic. This is especially important if you work in a specific area or with specific people - this way, your ad won’t target anybody who has no chance of being a potential client. Once you’ve got that out the way, you can look at doing the actual creation work.
2. Choosing A Format
Once you’ve gone through the initial info, you need to choose a format for your ad. You have a few specific options to choose from:
- Carousel
- Single Image or Video
- Collection group for Fullscreen Mobile Experience
Note: if you’ve enabled the Dynamic Creative option under Conversion in Ad Set tab, you’ll see the Single Image or Video format option only, since the Dynamic Creative allows you to upload individual images and headlines and generate combination automatically. Here, we’ll choose Single Image or Video format to show the next steps. Once you’ve got the hang of it, you can experiment with the other two.
3. Adding Your Media & Elements
Go to the Media section and now you can upload up to 10 images or videos and Facebook Dynamic Creative will generate multiple combinations; or, you can create slideshow or use the Video Template to create a new video with the Video Creation Kit.
Add images to media
Once you’ve begun to create your vid, you’ll find a button under the Media tab. Click Add Image and a window will open for you to select images - you can choose from the images on your account, your particular Facebook page you’re creating the ad for, your Instagram, or upload stock images.
When adding images to media, remember to choose images that are the same size and orientation. This will make your life easier and your ad look more appealing!
Also, it would be helpful to check the image specs and video specs before uploading.
If you want a slideshow ad that will simply scroll through the media you’ve selected and that you can add some extra text and info onto, head a little further down the page to add your text and links and finish up by clicking Confirm.
If you want to create a video, the process is a little different, but not much more complicated.
4. Creating Your Video with Templates
If you choose use video ad template to create a video, you will see lot of different options for you to choose from. There are square and vertical templates, you don’t need to worry about it too much because you can take the Square template and the Video Creation Kit will make a Vertical video as well.
The template names are quite specific to what each one does, so you should have no problem choosing what would suit you:
- Promote a Product
- Drive Product Discovery
- Sell Multiple Products
- Show Product Benefits
- Spotlight an Image
- Showcase a Square Image
- Showcase a Horizontal Image
- Feature an Image
- Highlight an Image
- Present a Horizontal Image
- Frame an Image
Each template shows how many images you can use and the duration of the video. For example, for a show product benefits video, the video will be 15 seconds with 5 – 10 images. Once you’ve browsed through them and decided which is best for you, click on Customize at the bottom of the window.
5. Customizing Your Video Creation Kit Template
From here, you can upload your own images to fill the placeholders that the template will contain and customize the scenes. Simply click on each picture and choose +Select Image under the Background heading. Be aware that you can’t use the images they’ve put in as placeholders, no matter how much you may like them!
You can also add your own logo, and if you’re feeling inspired or want to convey a particular message, choose a sticker to put on your vid!
You can also add text on this screen and adjust the text color, font and positon based on your needs.
Once you click on Use Video, and it will start creating it for you in the background.
You’ll be sent back to the original page where you can add text and links, and once you click on Confirm, your video ad will be ready!
Tips & Tricks to Consider when creating video ads for Facebook
If you’ve never made a video ad using the Facebook Video Creation Kit before, there are some things that you should consider when creating your masterpiece:
- 85% of viewers keep the sound off in videos
- 47% of the value of a video ad is in the first three seconds
- The optimal length for videos are 15 seconds or shorter
Therefore, when creating your video, here are some things you should think about in order to make your ad as effective as possible:
- Focus on visuals, not sound
Use high-quality images (1280 x 720 pixels), and make sure they’re consistent in size and aspect ratio, or they will be automatically cropped. If you’re using video files, upload them in MOV or MP4 format.
If you are uploading music, make sure you are legally allowed to use it! You can select music in the Video Creator too.
- Get your point across ASAP
Don’t fill the first seconds of your video with fluff, because if someone isn’t engaged they’re going to miss the good stuff! Get your point across upfront, and make sure you grab the viewer’s attention from the start.
- Keep it short
Going over 15 seconds means that the amount of completed views is certainly going to be less. Pack as much as you can into 15 seconds. Remember - your viewer is likely to have many things vying for their attention - if you can hold onto it for 15 seconds, that’s success!
Bonus: Why you should place Video Ads on Facebook?
As we said before, Facebook has billions daily users, and here are just a few reasons to start using this as a platform to get your videos out there:
- Facebook is regarded as the most important network for marketers, beating LinkedIn by a whopping 46%
- Facebook video get, on average, over 8 billion daily views
- Viewers are 1.5 times more likely to watch video on smartphones than on a computer
- Video makes up just 3% of the content on Facebook, but has the highest engagement rate
No matter what your business, video is a tool you should be taking advantage of, and with stats like these, Facebook is a great place to start getting your video ads out there!
What Could You Use the Creation Kit For?
Whatever the purpose of your video, you’ll find the Facebook Video Creation Kit to be quite useful for you. You can create your ad using video footage, or simply add some photos for a slideshow effect.
This is great for promoting products and services, introducing new businesses or ideas, or simply sharing something cool that you’ve created with your friends. Not only does it showcase your photos or products, you’ll be able to add your own text, links, and info to promote your stuff exactly the way you want to!
Conclusion
If you aren’t busy creating your own video ad right now, you’re missing out! Facebook is a fantastic platform, and video is an amazing tool for reaching those millions of people online. If the stats haven’t convinced you, just give it a try - you should notice the difference in engagement immediately.
Video has become the go-to tool for advertising, and using the Facebook Video Creation Kit is a quick, easy, and quite fun way to put together something appealing and inviting, even if you know nothing about video editing. What are you waiting for? Head over to your Facebook page and try it out!
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Video ad is one of the best way to go if you want to capture and keep your audience’s attention online these days on Facebook. The fact is, we’ve become a visual people, and something that engages us and makes us feel part of something is the quickest way to get a point across and be memorable.
If you have little to no experience with video ads, don’t feel stressed. We’re going to give you a quick tutorial on how to create video ads for FREE using the Facebook Video Creation Kit video ads maker . It’s quick, straightforward, and once you start, you won’t want to go back. Let’s dive in!
You may also like: Facebook Jail: 10 Secrets to Avoid Being Blocked / Get Out of It >>
How to Create Video Using the Facebook Video Creation Kit [step by step tutorial]
Wondershare Filmora is one of the best video editing software for making and editing social media videos sharing on YouTube, Facebook, or Instagram. It features lots of effects, transitions, templates and elements for creating video with fun. You can create videos in different aspect ratio such as 1:1, 9:16, 16:9, 4:3 or customize the aspect ratio as you like.
Well, although other social media platforms are gaining popularity, Facebook remains the top of the pops, and has over 1.5 billion daily users . Whatever your reason for needing a video ad, you can’t go wrong broadcasting it to this kind of audience.
The Facebook Video Creation Kit is an easy way to create video ads using your photos, texts and logos in Ads Manager. It’s aimed more towards mobile-friendly ads, and offers a stash of templates that are super easy to use.
The basics are quite easy to grasp, and you can come up with a decent video ad in just a few minutes by following the simple first steps.
Below is the detailed step by step tutorial about how to create video ads in Video Creation kit.
1. Open Ads Manager
You’ll need to start in Ads Manager , which is connected with your Facebook account and can be found on your home page in the left menu.
Click on the Ads tab, and the Create button to get started. You can’t miss it - it’s bright green! You’ll be asked if you want to choose Guided Creation or Quick Creation. Either way is pretty easy to do, and you can experiment with both when you begin to see which works best for you.
In the following part, I’ll show you the steps after clicking Select Guided Creation for detailed explanation.
At first, you’ll need to select campaign objective, which is what you would like to result from your video ad. Choosing the right one here can be tricky, but here’s a guide to help you out . Some possible marketing objectives to choose from include:
- Brand Awareness
- Reach
- Traffic
- Engagement
- Lead Generation
- Conversions
Depending on what exactly you want to achieve from your ad, you’ll select a particular objective. Each one aims to help you reach your goal - whether that’s video views, leading people to your website, or getting them to buy your product. Depending on the objective you choose, your pricing could be different.
You will also be promoted to specify an audience that you want your ad to target. You’ll have to select info such as location, age, and demographic. This is especially important if you work in a specific area or with specific people - this way, your ad won’t target anybody who has no chance of being a potential client. Once you’ve got that out the way, you can look at doing the actual creation work.
2. Choosing A Format
Once you’ve gone through the initial info, you need to choose a format for your ad. You have a few specific options to choose from:
- Carousel
- Single Image or Video
- Collection group for Fullscreen Mobile Experience
Note: if you’ve enabled the Dynamic Creative option under Conversion in Ad Set tab, you’ll see the Single Image or Video format option only, since the Dynamic Creative allows you to upload individual images and headlines and generate combination automatically. Here, we’ll choose Single Image or Video format to show the next steps. Once you’ve got the hang of it, you can experiment with the other two.
3. Adding Your Media & Elements
Go to the Media section and now you can upload up to 10 images or videos and Facebook Dynamic Creative will generate multiple combinations; or, you can create slideshow or use the Video Template to create a new video with the Video Creation Kit.
Add images to media
Once you’ve begun to create your vid, you’ll find a button under the Media tab. Click Add Image and a window will open for you to select images - you can choose from the images on your account, your particular Facebook page you’re creating the ad for, your Instagram, or upload stock images.
When adding images to media, remember to choose images that are the same size and orientation. This will make your life easier and your ad look more appealing!
Also, it would be helpful to check the image specs and video specs before uploading.
If you want a slideshow ad that will simply scroll through the media you’ve selected and that you can add some extra text and info onto, head a little further down the page to add your text and links and finish up by clicking Confirm.
If you want to create a video, the process is a little different, but not much more complicated.
4. Creating Your Video with Templates
If you choose use video ad template to create a video, you will see lot of different options for you to choose from. There are square and vertical templates, you don’t need to worry about it too much because you can take the Square template and the Video Creation Kit will make a Vertical video as well.
The template names are quite specific to what each one does, so you should have no problem choosing what would suit you:
- Promote a Product
- Drive Product Discovery
- Sell Multiple Products
- Show Product Benefits
- Spotlight an Image
- Showcase a Square Image
- Showcase a Horizontal Image
- Feature an Image
- Highlight an Image
- Present a Horizontal Image
- Frame an Image
Each template shows how many images you can use and the duration of the video. For example, for a show product benefits video, the video will be 15 seconds with 5 – 10 images. Once you’ve browsed through them and decided which is best for you, click on Customize at the bottom of the window.
5. Customizing Your Video Creation Kit Template
From here, you can upload your own images to fill the placeholders that the template will contain and customize the scenes. Simply click on each picture and choose +Select Image under the Background heading. Be aware that you can’t use the images they’ve put in as placeholders, no matter how much you may like them!
You can also add your own logo, and if you’re feeling inspired or want to convey a particular message, choose a sticker to put on your vid!
You can also add text on this screen and adjust the text color, font and positon based on your needs.
Once you click on Use Video, and it will start creating it for you in the background.
You’ll be sent back to the original page where you can add text and links, and once you click on Confirm, your video ad will be ready!
Tips & Tricks to Consider when creating video ads for Facebook
If you’ve never made a video ad using the Facebook Video Creation Kit before, there are some things that you should consider when creating your masterpiece:
- 85% of viewers keep the sound off in videos
- 47% of the value of a video ad is in the first three seconds
- The optimal length for videos are 15 seconds or shorter
Therefore, when creating your video, here are some things you should think about in order to make your ad as effective as possible:
- Focus on visuals, not sound
Use high-quality images (1280 x 720 pixels), and make sure they’re consistent in size and aspect ratio, or they will be automatically cropped. If you’re using video files, upload them in MOV or MP4 format.
If you are uploading music, make sure you are legally allowed to use it! You can select music in the Video Creator too.
- Get your point across ASAP
Don’t fill the first seconds of your video with fluff, because if someone isn’t engaged they’re going to miss the good stuff! Get your point across upfront, and make sure you grab the viewer’s attention from the start.
- Keep it short
Going over 15 seconds means that the amount of completed views is certainly going to be less. Pack as much as you can into 15 seconds. Remember - your viewer is likely to have many things vying for their attention - if you can hold onto it for 15 seconds, that’s success!
Bonus: Why you should place Video Ads on Facebook?
As we said before, Facebook has billions daily users, and here are just a few reasons to start using this as a platform to get your videos out there:
- Facebook is regarded as the most important network for marketers, beating LinkedIn by a whopping 46%
- Facebook video get, on average, over 8 billion daily views
- Viewers are 1.5 times more likely to watch video on smartphones than on a computer
- Video makes up just 3% of the content on Facebook, but has the highest engagement rate
No matter what your business, video is a tool you should be taking advantage of, and with stats like these, Facebook is a great place to start getting your video ads out there!
What Could You Use the Creation Kit For?
Whatever the purpose of your video, you’ll find the Facebook Video Creation Kit to be quite useful for you. You can create your ad using video footage, or simply add some photos for a slideshow effect.
This is great for promoting products and services, introducing new businesses or ideas, or simply sharing something cool that you’ve created with your friends. Not only does it showcase your photos or products, you’ll be able to add your own text, links, and info to promote your stuff exactly the way you want to!
Conclusion
If you aren’t busy creating your own video ad right now, you’re missing out! Facebook is a fantastic platform, and video is an amazing tool for reaching those millions of people online. If the stats haven’t convinced you, just give it a try - you should notice the difference in engagement immediately.
Video has become the go-to tool for advertising, and using the Facebook Video Creation Kit is a quick, easy, and quite fun way to put together something appealing and inviting, even if you know nothing about video editing. What are you waiting for? Head over to your Facebook page and try it out!
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Video ad is one of the best way to go if you want to capture and keep your audience’s attention online these days on Facebook. The fact is, we’ve become a visual people, and something that engages us and makes us feel part of something is the quickest way to get a point across and be memorable.
If you have little to no experience with video ads, don’t feel stressed. We’re going to give you a quick tutorial on how to create video ads for FREE using the Facebook Video Creation Kit video ads maker . It’s quick, straightforward, and once you start, you won’t want to go back. Let’s dive in!
You may also like: Facebook Jail: 10 Secrets to Avoid Being Blocked / Get Out of It >>
How to Create Video Using the Facebook Video Creation Kit [step by step tutorial]
Wondershare Filmora is one of the best video editing software for making and editing social media videos sharing on YouTube, Facebook, or Instagram. It features lots of effects, transitions, templates and elements for creating video with fun. You can create videos in different aspect ratio such as 1:1, 9:16, 16:9, 4:3 or customize the aspect ratio as you like.
Well, although other social media platforms are gaining popularity, Facebook remains the top of the pops, and has over 1.5 billion daily users . Whatever your reason for needing a video ad, you can’t go wrong broadcasting it to this kind of audience.
The Facebook Video Creation Kit is an easy way to create video ads using your photos, texts and logos in Ads Manager. It’s aimed more towards mobile-friendly ads, and offers a stash of templates that are super easy to use.
The basics are quite easy to grasp, and you can come up with a decent video ad in just a few minutes by following the simple first steps.
Below is the detailed step by step tutorial about how to create video ads in Video Creation kit.
1. Open Ads Manager
You’ll need to start in Ads Manager , which is connected with your Facebook account and can be found on your home page in the left menu.
Click on the Ads tab, and the Create button to get started. You can’t miss it - it’s bright green! You’ll be asked if you want to choose Guided Creation or Quick Creation. Either way is pretty easy to do, and you can experiment with both when you begin to see which works best for you.
In the following part, I’ll show you the steps after clicking Select Guided Creation for detailed explanation.
At first, you’ll need to select campaign objective, which is what you would like to result from your video ad. Choosing the right one here can be tricky, but here’s a guide to help you out . Some possible marketing objectives to choose from include:
- Brand Awareness
- Reach
- Traffic
- Engagement
- Lead Generation
- Conversions
Depending on what exactly you want to achieve from your ad, you’ll select a particular objective. Each one aims to help you reach your goal - whether that’s video views, leading people to your website, or getting them to buy your product. Depending on the objective you choose, your pricing could be different.
You will also be promoted to specify an audience that you want your ad to target. You’ll have to select info such as location, age, and demographic. This is especially important if you work in a specific area or with specific people - this way, your ad won’t target anybody who has no chance of being a potential client. Once you’ve got that out the way, you can look at doing the actual creation work.
2. Choosing A Format
Once you’ve gone through the initial info, you need to choose a format for your ad. You have a few specific options to choose from:
- Carousel
- Single Image or Video
- Collection group for Fullscreen Mobile Experience
Note: if you’ve enabled the Dynamic Creative option under Conversion in Ad Set tab, you’ll see the Single Image or Video format option only, since the Dynamic Creative allows you to upload individual images and headlines and generate combination automatically. Here, we’ll choose Single Image or Video format to show the next steps. Once you’ve got the hang of it, you can experiment with the other two.
3. Adding Your Media & Elements
Go to the Media section and now you can upload up to 10 images or videos and Facebook Dynamic Creative will generate multiple combinations; or, you can create slideshow or use the Video Template to create a new video with the Video Creation Kit.
Add images to media
Once you’ve begun to create your vid, you’ll find a button under the Media tab. Click Add Image and a window will open for you to select images - you can choose from the images on your account, your particular Facebook page you’re creating the ad for, your Instagram, or upload stock images.
When adding images to media, remember to choose images that are the same size and orientation. This will make your life easier and your ad look more appealing!
Also, it would be helpful to check the image specs and video specs before uploading.
If you want a slideshow ad that will simply scroll through the media you’ve selected and that you can add some extra text and info onto, head a little further down the page to add your text and links and finish up by clicking Confirm.
If you want to create a video, the process is a little different, but not much more complicated.
4. Creating Your Video with Templates
If you choose use video ad template to create a video, you will see lot of different options for you to choose from. There are square and vertical templates, you don’t need to worry about it too much because you can take the Square template and the Video Creation Kit will make a Vertical video as well.
The template names are quite specific to what each one does, so you should have no problem choosing what would suit you:
- Promote a Product
- Drive Product Discovery
- Sell Multiple Products
- Show Product Benefits
- Spotlight an Image
- Showcase a Square Image
- Showcase a Horizontal Image
- Feature an Image
- Highlight an Image
- Present a Horizontal Image
- Frame an Image
Each template shows how many images you can use and the duration of the video. For example, for a show product benefits video, the video will be 15 seconds with 5 – 10 images. Once you’ve browsed through them and decided which is best for you, click on Customize at the bottom of the window.
5. Customizing Your Video Creation Kit Template
From here, you can upload your own images to fill the placeholders that the template will contain and customize the scenes. Simply click on each picture and choose +Select Image under the Background heading. Be aware that you can’t use the images they’ve put in as placeholders, no matter how much you may like them!
You can also add your own logo, and if you’re feeling inspired or want to convey a particular message, choose a sticker to put on your vid!
You can also add text on this screen and adjust the text color, font and positon based on your needs.
Once you click on Use Video, and it will start creating it for you in the background.
You’ll be sent back to the original page where you can add text and links, and once you click on Confirm, your video ad will be ready!
Tips & Tricks to Consider when creating video ads for Facebook
If you’ve never made a video ad using the Facebook Video Creation Kit before, there are some things that you should consider when creating your masterpiece:
- 85% of viewers keep the sound off in videos
- 47% of the value of a video ad is in the first three seconds
- The optimal length for videos are 15 seconds or shorter
Therefore, when creating your video, here are some things you should think about in order to make your ad as effective as possible:
- Focus on visuals, not sound
Use high-quality images (1280 x 720 pixels), and make sure they’re consistent in size and aspect ratio, or they will be automatically cropped. If you’re using video files, upload them in MOV or MP4 format.
If you are uploading music, make sure you are legally allowed to use it! You can select music in the Video Creator too.
- Get your point across ASAP
Don’t fill the first seconds of your video with fluff, because if someone isn’t engaged they’re going to miss the good stuff! Get your point across upfront, and make sure you grab the viewer’s attention from the start.
- Keep it short
Going over 15 seconds means that the amount of completed views is certainly going to be less. Pack as much as you can into 15 seconds. Remember - your viewer is likely to have many things vying for their attention - if you can hold onto it for 15 seconds, that’s success!
Bonus: Why you should place Video Ads on Facebook?
As we said before, Facebook has billions daily users, and here are just a few reasons to start using this as a platform to get your videos out there:
- Facebook is regarded as the most important network for marketers, beating LinkedIn by a whopping 46%
- Facebook video get, on average, over 8 billion daily views
- Viewers are 1.5 times more likely to watch video on smartphones than on a computer
- Video makes up just 3% of the content on Facebook, but has the highest engagement rate
No matter what your business, video is a tool you should be taking advantage of, and with stats like these, Facebook is a great place to start getting your video ads out there!
What Could You Use the Creation Kit For?
Whatever the purpose of your video, you’ll find the Facebook Video Creation Kit to be quite useful for you. You can create your ad using video footage, or simply add some photos for a slideshow effect.
This is great for promoting products and services, introducing new businesses or ideas, or simply sharing something cool that you’ve created with your friends. Not only does it showcase your photos or products, you’ll be able to add your own text, links, and info to promote your stuff exactly the way you want to!
Conclusion
If you aren’t busy creating your own video ad right now, you’re missing out! Facebook is a fantastic platform, and video is an amazing tool for reaching those millions of people online. If the stats haven’t convinced you, just give it a try - you should notice the difference in engagement immediately.
Video has become the go-to tool for advertising, and using the Facebook Video Creation Kit is a quick, easy, and quite fun way to put together something appealing and inviting, even if you know nothing about video editing. What are you waiting for? Head over to your Facebook page and try it out!
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Also read:
- 2024 Approved Game Changers Gear Essentials Every Business Needs to Stay Ahead of the Curve
- [Updated] 2024 Approved Streamline Your Social Experience with Mobile Music Files
- Effortlessly Sync YouTube Videos with FB Feeds Using Autoplay Mode
- [New] 2024 Approved Navigating the Seas of Saving Facebook GIFs on Various Tech Platforms
- In 2024, The Path to Pinpointing Your Liked Content on Facebook
- Twitch Sharing Techniques for Facebook Integration
- [Updated] 2024 Approved How to Bring Past Videos Into the Present on Social Media Platforms
- Engage Broadly Embedding Twitch Videos on FB
- [New] In 2024, Maximize Your Impact Strategic Approaches to Facebook Bios
- [New] Essential FB Video Loader Apps Ranked #5 for 2024
- Superior Tools for Watching FB Videos
- [New] In 2024, Inventory of Facebook Video Ratios
- [New] In 2024, Journey Towards Facebook's Premium Verified Emblem
- [Updated] Transform Your Social Media Impact Through Effective Live Broadcasts
- 2024 Approved Virality Voyage Navigating Newsfeeds with Noteworthy Posts
- Unlock Artistic Methods in FB Video Ad Production for 2024
- In 2024, Secrets to Dominating Your Social Network's Featured Pages
- 2024 Approved 11 Must-Know Tricks for Effective FB Video SEO and Performance
- [New] In 2024, Aspect Ratio Preferences on Facebook Vids
- In 2024, Unlocking FB The Ultimate Guide to Downloading Messages
- [New] Tips for Effective Screen Broadcasts on FB Live
- ChatCam Downloader, High Quality for 2024
- [Updated] Expert Video Extractor & Downloader Enhanced FireFox Support for 2024
- [New] Optimizing Your FB Profile with Stunning Cover Videos for 2024
- [Updated] FB Sounds Unlimited Grab & Go
- [New] 2024 Approved Examining the Reasons Behind Instant Facebook Content Revocation
- [Updated] Step-by-Step Save GIFs From FB on Different Devices for 2024
- [Updated] 2024 Approved Navigating Social Media's Shadowy Side Spotting Fake Likes
- [Updated] 2024 Approved Creating a Social Media Impact The Art of Using Hashtags on FB
- [New] 2024 Approved Ranking the Top 8 Apps to Increase Popularity on Facebook
- [Updated] Connecting the Dots Televisions Meet Facebook Lives for 2024
- [Updated] In 2024, Premium Tools for 6 Undetectable Viewings
- [New] Harmony in Minutes, No Credit Due for 2024
- [Updated] In 2024, Joining Friends and Family Online (Facebook Setup Guide)
- [New] 2024 Approved The Right to Appeal Steps Following Abrupt Video Content Suspension
- [New] Master the Art of Excluding Commercial Videos From Social Media for 2024
- [New] 2024 Approved Unlocking Potential in Marketing with Strategic Use of Hash Tags on Facebook
- [New] In 2024, Seamless Live Broadcasting on Facebook A Simple Guide
- [New] In 2024, Elevate Your Content Expert Tips on Facebook Video Playbacks
- [Updated] 2024 Approved Streamline Your Social Media Mastering Automatic Video Playback
- Secrets of Facebook Cover Vids for Aspiring Social Media Stars for 2024
- [Updated] Instantly Retire Your Digital Diaries (FB)
- [Updated] In 2024, Maximizing FB Ad Success A Step-by-Step Animated Guide
- [New] 2024 Approved Five Best Free FB Video Downloader Hacks
- 2024 Approved Best Tools for Extracting FB Content #1-5 Overview
- Diverse Template | Online for 2024
- [New] 2024 Approved Conquer the Shadows 5 Ways to Fix Black Screen with OBS
- In 2024, Everything To Know About Apple ID Password Requirements For Apple iPhone 14 Pro Max
- In 2024, 5 Ways to Transfer Music from Vivo Y17s to Other Android Devices Easily | Dr.fone
- In 2024, Here Are Some Reliable Ways to Get Pokemon Go Friend Codes For Samsung Galaxy F14 5G | Dr.fone
- Stuck at Android System Recovery Of Vivo V27e ? Fix It Easily | Dr.fone
- In 2024, How to Unlock Samsung Galaxy Z Fold 5 Bootloader Easily
- In 2024, How to Transfer Apps from Motorola G24 Power to Another | Dr.fone
- 4 Ways to Loop a Video on Vimeo
- [Updated] Hassle-Free Webinar Logging Tips for PC & Mac Enthusiasts for 2024
- In 2024, Ethereal Soundscapes Review Analyzing Best-in-Class Audio Editors and Their Pros, Cons, and Alternatives
- How To Stream Anything From Vivo Y100i to Apple TV | Dr.fone
- How to Come up With the Best Pokemon Team On Apple iPhone 13 mini? | Dr.fone
- Ways To Find Unlocking Codes For Samsung Galaxy A34 5G Phones
- [Updated] Crafting New Frontiers with Webcam Capabilities for 2024
- [New] Revolutionize Your Gaming by Recording on Win10 for 2024
- [New] 2024 Approved Huawei's Built-In Recorder Screen Capture for Mate and P Series.
- Best 5 Chrome OS Clipping Utilities, Ranked!
- 2024 Approved Ultimate Mac Gif Videographer
- In 2024, How to Remove Activation Lock From the iPhone 12 Pro Max Without Previous Owner?
- New In 2024, No Budget? No Problem! Top Free 4K Video Editors
- Updated 2024 Approved The Ultimate Guide to Free FLV Video Editing Tools
- [Updated] Simple Solutions to Capture GoToMeetings Effectively for 2024
- In 2024, How to Lock Apps on Vivo G2 to Protect Your Individual Information
- [Updated] Bandicam in Focus The Updated Guide Users
- Title: "[Updated] In 2024, Craft Compelling FB Video Ads - Free Toolkit Included"
- Author: David
- Created at : 2024-05-20 13:26:02
- Updated at : 2024-05-21 13:26:02
- Link: https://facebook-video-files.techidaily.com/updated-in-2024-craft-compelling-fb-video-ads-free-toolkit-included/
- License: This work is licensed under CC BY-NC-SA 4.0.